Posts Tagged ‘over-the-top’

 

Co-Viewing Metrics Are Here, and Targeted Advertising Will Never Be the Same

What’s the best way for TV advertisers to connect with co-viewing audiences? We have two big pieces of advice.

 

A Winning Combination: OTT Advertising and Linear TV

According to a Video Advertising Bureau study, combining linear TV and OTT advertising can lead to strong campaign results.

 

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Here are five ways technology-driven change can sustain and grow the already-strong local TV station-viewer relationship.

 

Artificial Intelligence in Local TV: What Role Will It Play and What Will It Look Like?

Buyers and sellers have much in store as the role of artificial intelligence in local TV expands.

 

The T-Mobile Acquisition of Layer3 TV, Net Neutrality—and TV at Large

Another week, another company adds television to its interests. What does the T-Mobile acquisition of Layer3 TV mean for the broadcast industry?

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