Posts Tagged ‘over-the-top’

 

The T-Mobile Acquisition of Layer3 TV, Net Neutrality—and TV at Large

Another week, another company adds television to its interests. What does the T-Mobile acquisition of Layer3 TV mean for the broadcast industry?

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

 

How OTT Advertising Will Impact Viewing Habits—and Local TV

Should local TV buyers and sellers worry about the growing use of OTT? Maybe, but advances in technology make local TV competitive with OTT advertising.

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

 

How Beneficial Is an OTT Platform for Content Owners Like Disney?

The line between traditional media and over-the-top (OTT) platform streaming is blurring. But what’s in the OTT game for content owners like Disney?

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