Posts Tagged ‘over-the-top’

 

How Beneficial Is an OTT Platform for Content Owners Like Disney?

The line between traditional media and over-the-top (OTT) platform streaming is blurring. But what’s in the OTT game for content owners like Disney?

 

The State of TV Data Measurement: Interview with Videa’s Brad Smith at TV Week 2017

We catch up with Brad Smith, senior vice president at Videa, for an exclusive interview about the current and future state of TV data measurement.

 

How Audience Suppression Dials Up Local TV Ad Efficiency

Audience suppression means targeting specific people or homes to not receive specific ads—but how can local TV buyers and sellers take advantage?

 

Cross-Platform Program Search Can Put Local TV Front and Center

With the rise of streaming video services and cord-cutting, there’s no cross-platform program search for TV. But local TV can help address this.

 

Connected TV Goes Prime Time: Insights From AdWeek’s Webinar

Connected TV has soared in popularity over the last few years. The Trade Desk, Freewheel, and Spark Foundry discuss its recent impact on advertising.

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