Posts Tagged ‘over-the-top’

 

A Winning Combination: OTT Advertising and Linear TV

According to a Video Advertising Bureau study, combining linear TV and OTT advertising can lead to strong campaign results.

 

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Here are five ways technology-driven change can sustain and grow the already-strong local TV station-viewer relationship.

 

Artificial Intelligence in Local TV: What Role Will It Play and What Will It Look Like?

Buyers and sellers have much in store as the role of artificial intelligence in local TV expands.

 

The T-Mobile Acquisition of Layer3 TV, Net Neutrality—and TV at Large

Another week, another company adds television to its interests. What does the T-Mobile acquisition of Layer3 TV mean for the broadcast industry?

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

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