Posts Tagged ‘political advertising’


Political Ads on TV: Six Trends From the 2018 Midterm Election Cycle

Humor, sincerity, and fear are among the six trends in political ads of the 2018 midterm elections.


Political Advertising Tips for the Midterm Elections: What We Learned From 2016

Four political advertising tips buyers and sellers can use for the midterm elections in the US.


Will the 2018 Midterm Elections Be a Local TV Bonanza?

Spending on advertising for the 2018 midterm elections is set to top 2014—but what percentage of that windfall will go to local TV?


Political Advertising’s Secret Weapon: “I Approve This Message”

We hear federal candidates say “I approve this message” all the time. But what benefits does the phrase have for local political advertising?


What Do Political Ad Regulations Mean for Local Advertisers?

Political ad regulations are getting more attention than usual, thanks to growing concerns over transparency. Here’s where local TV fits into the mix.