Posts Tagged ‘political advertising’


Political Advertising’s Secret Weapon: “I Approve This Message”

We hear federal candidates say “I approve this message” all the time. But what benefits does the phrase have for local political advertising?


What Do Political Ad Regulations Mean for Local Advertisers?

Political ad regulations are getting more attention than usual, thanks to growing concerns over transparency. Here’s where local TV fits into the mix.


What Transparency in Political Ads Means for Local Broadcasters

The push for transparency in political ads after recent digital scandals could have consequences for advertising budgets leading up to the 2018 elections.


Why We Need Local Political TV Ads

Local political TV ads have separated themselves from the controversy of online ads—but how? Read on to learn why advertisers prefer local ads.


Local TV Ad Spend to Win Gold From the Olympics—and the Elections

BIA/Kelsey predicts the local TV ad spend will amount to $20.8 billion in revenue in 2018—aided by the elections, the Olympics, and the Super Bowl.