Posts Tagged ‘Presidential Election’


Earned Media Is Cutting Into Political Ad Spend

Based on real-time insights, ad spend and marketing investments have changed during this year’s election season—proving earned media is priceless.


Local Political Ads Play a Big Role in the 2016 Election

Local political ads may determine the winner of the current presidential race, especially if it tightens and comes down to a swing state.


Local Advertising Brings ROI to National Brands

ROI on local advertising is increasing, and a shift to local advertising is slated to be an investment of over $60 billion in 2016 for national brands.


Political Ads Will Target Cord Cutters

Political ads usually mean TV advertising, but more Americans are now watching video on non-TV devices.


TV Courts Political Advertising in a Presidential Year

Television executives remind candidates that TV’s wide viewership keeps it an ideal outlet for political advertising.