Posts Tagged ‘private marketplace’

 

4 Sell-Side Strategies to Successfully Manage Change

As TV buying goes automated, sell-side workplaces must adapt. We discuss four strategies to help stations and station groups manage change.

 

How Target’s Retail Advertising Hits the Mark

Target is leading the industry in programmatic, but other companies aren’t far behind. We take a look at new technologies in retail advertising.

 

Private Marketplace, SSPs and DSPs: A Streamlined Process

Demand- and supply-side platforms work together in a private marketplace for selling programmatic TV. Here’s how they refine the bidding process.

arrow_upward