Posts Tagged ‘Procter & Gamble’

 

With Scaled Inventory, P&G Bets on ‘Irresistible Superiority’

P&G recently announced a new strategy to cut advertising costs with scaled inventory, a move that throws the future of big-brand advertising into relief.

 

Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?

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