Posts Tagged ‘Procter & Gamble’

 

Are You Advertising on Kids’ Shows? Maybe You Should Be

Kids influence purchase decisions, so brands should consider advertising on kids’ shows. Here’s how to position your brand to reach this audience.

 

With Scaled Inventory, P&G Bets on ‘Irresistible Superiority’

P&G recently announced a new strategy to cut advertising costs with scaled inventory, a move that throws the future of big-brand advertising into relief.

 

Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?

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