Posts Tagged ‘programmatic buying’

 

Programmatic Transparency: What TV Can Learn From Digital’s Efforts to Clean Up

It’s crucial that TV advertisers and station groups look to digital to see how companies are working to improve programmatic transparency.

 

Why We Need Local Political TV Ads

Local political TV ads have separated themselves from the controversy of online ads—but how? Read on to learn why advertisers prefer local ads.

 

Global Programmatic Advertising Reaches New Heights

With impressive growth on a global scale, what does programmatic advertising mean for media markets around the world?

 

The Growth of Programmatic Has Now Reached Buzzfeed

The growth of programmatic we’ve seen for years is showing no signs of slowing down, as recent developments at Buzzfeed have demonstrated.

 

In-House Programmatic: Why More Companies Are Taking the DIY Approach

Companies are increasingly turning to in-house programmatic practices for their advertising needs. But what does this say about the state of the industry?

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