Posts Tagged ‘programmatic buying’


Why TV Ad Tech Could Mean Less Ad Time Overall

TV ad tech is ramping up efforts to compete with digital, as is evidenced by Fox’s new commitment to six-second ads. What do TV advertisers need to know?


Frequency Management: How Advertisers Avoid Groundhog Day

Frequency management helps advertisers ensure commercials aren’t replayed ad nauseam like the dreadful 24 hours in the movie Groundhog Day.


How Videa Supports Open Standards APIs and the TV Interface Practices (TIP) Initiative

Open standards APIs are now being developed for automating local TV spot buying, with help from Videa and a consortium of major station affiliate groups.


A Local Buy Challenge for TV Media Planners—and an Organic Solution

The local buy sometimes gets a bad rap. But as a matter of fact, it can be more time- and cost-efficient—even for large national brands. Here’s why.


Blockchain in Advertising Mends the Weakest Link: Secure Data Sharing

Blockchain in advertising could be a way to allow for secure sharing of nonpersonal data in a trusted environment, allowing further growth in programmatic.