Posts Tagged ‘programmatic buying’

 

Assessing Risks of TV Advertising: Implications of New APB Resources for Ad Buying

Many risks of TV advertising concern the content in which an ad appears. The APB’s new resources are aiming to mitigate those risks.

 

What Is the Bid Caching Controversy?

Bid caching is a technique to extend the life of bids in programmatic ad auctions, but its lack of transparency has caused industry pushback.

 

The Media Buyer’s Point of View on Change Management

From a media buyer’s point of view, processes in media buying could be automated to allow the buyer to focus on more strategic tasks.

 

Takeaways From the Hispanic TV Summit: Insights on Hispanic Television Consumers

Programmatic TV can help advertisers reach Hispanic television consumers with both mass and niche messaging.

 

Q&A With Advertiser Perceptions: How Agencies View Programmatic Advertising

Kevin Mannion and Justin Fromm of Advertiser Perceptions reveal the trends in programmatic advertising from the company’s latest studies.

arrow_upward