Posts Tagged ‘programmatic buying’
Many risks of TV advertising concern the content in which an ad appears. The APB’s new resources are aiming to mitigate those risks.
Bid caching is a technique to extend the life of bids in programmatic ad auctions, but its lack of transparency has caused industry pushback.
From a media buyer’s point of view, processes in media buying could be automated to allow the buyer to focus on more strategic tasks.
Programmatic TV can help advertisers reach Hispanic television consumers with both mass and niche messaging.
Kevin Mannion and Justin Fromm of Advertiser Perceptions reveal the trends in programmatic advertising from the company’s latest studies.
