Posts Tagged ‘programmatic buying’

 

What the Advertiser Protection Bureau Could Mean for Local TV

The Advertiser Protection Bureau has taken on the responsibility of protecting brands and consumers from the emerging threats of ads in risky environments.

 

Takeaways from CIMM’s 2018 Cross-Platform Media Measurement Summit

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

 

Programmatic Transparency: What TV Can Learn From Digital’s Efforts to Clean Up

It’s crucial that TV advertisers and station groups look to digital to see how companies are working to improve programmatic transparency.

 

Why We Need Local Political TV Ads

Local political TV ads have separated themselves from the controversy of online ads—but how? Read on to learn why advertisers prefer local ads.

 

Global Programmatic Advertising Reaches New Heights

With impressive growth on a global scale, what does programmatic advertising mean for media markets around the world?

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