Posts Tagged ‘programmatic buying’
It’s crucial that TV advertisers and station groups look to digital to see how companies are working to improve programmatic transparency.
Local political TV ads have separated themselves from the controversy of online ads—but how? Read on to learn why advertisers prefer local ads.
With impressive growth on a global scale, what does programmatic advertising mean for media markets around the world?
The growth of programmatic we’ve seen for years is showing no signs of slowing down, as recent developments at Buzzfeed have demonstrated.
Companies are increasingly turning to in-house programmatic practices for their advertising needs. But what does this say about the state of the industry?
