Posts Tagged ‘programmatic buying’

 

What Is the Bid Caching Controversy?

Bid caching is a technique to extend the life of bids in programmatic ad auctions, but its lack of transparency has caused industry pushback.

 

The Media Buyer’s Point of View on Change Management

From a media buyer’s point of view, processes in media buying could be automated to allow the buyer to focus on more strategic tasks.

 

Takeaways From the Hispanic TV Summit: Insights on Hispanic Television Consumers

Programmatic TV can help advertisers reach Hispanic television consumers with both mass and niche messaging.

 

Q&A With Advertiser Perceptions: How Agencies View Programmatic Advertising

Kevin Mannion and Justin Fromm of Advertiser Perceptions reveal the trends in programmatic advertising from the company’s latest studies.

 

What the Advertiser Protection Bureau Could Mean for Local TV

The Advertiser Protection Bureau has taken on the responsibility of protecting brands and consumers from the emerging threats of ads in risky environments.

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