The Advertiser Protection Bureau has taken on the responsibility of protecting brands and consumers from the emerging threats of ads in risky environments.
This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.
It’s crucial that TV advertisers and station groups look to digital to see how companies are working to improve programmatic transparency.
Local political TV ads have separated themselves from the controversy of online ads—but how? Read on to learn why advertisers prefer local ads.
With impressive growth on a global scale, what does programmatic advertising mean for media markets around the world?
