Posts Tagged ‘programmatic solutions’

 

Programmatic Audio Set to Make Sweet Sounds for Advertisers

Programmatic audio is music to everyone’s ears, especially the buyers and sellers of advertising.

 

Study: Are Programmatic Local TV Ads Just Two Years Away?

Local TV ads may start to be taken over by programmatic in two years, if various concerns from buyers don’t hamper adoption.

 

Getting with the Programmatic at the 4A’s

The 2016 4As conference is helping to make sense of the landscape offering agencies insights to maximize programmatic opportunities.

 

Local TV Audience: Tapping into the Gold Mine

The rise of geo-targeted programmatic buying positions the local TV audience as a potential gold mine—so how do buyers take advantage of it?

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