Posts Tagged ‘programmatic tools’

 

Programmatic Advertising and AI: Insight From MediaPost’s Marketing AI Conference

With AI’s help, programmatic can serve as an even more targeted, relevant way to reach consumers, thus encouraging more attention to advertising.

 

Programmatic Transparency: What TV Can Learn From Digital’s Efforts to Clean Up

It’s crucial that TV advertisers and station groups look to digital to see how companies are working to improve programmatic transparency.

 

Google’s New TV Ad Products: Round Three

Google’s newest TV ad products aim to move the company further into the programmatic TV space—but what does this mean for the rest of the TV ad industry?

 

TV Ad Tech’s Self-Service Opportunities—and Advantages

Self-service TV ad tech is designed to appeal to the needs of media buyers and facilitate the relationships inherent in TV advertising.

 

Programmatic TV Advertising: The Right Fit for Advanced TV

Two-thirds of advertisers and agencies believe that programmatic TV advertising will account for more than half of TV buying within three to five years.

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