Posts Tagged ‘programmatic tv’

 

To Adopt Programmatic Buying, What Steps Do Local TV Stations Need to Take?

Local TV is falling behind digital due to lack of investment. What steps should local TV stations take now to fully adopt programmatic buying?

 

What Is the Bid Caching Controversy?

Bid caching is a technique to extend the life of bids in programmatic ad auctions, but its lack of transparency has caused industry pushback.

 

Takeaways From the Hispanic TV Summit: Insights on Hispanic Television Consumers

Programmatic TV can help advertisers reach Hispanic television consumers with both mass and niche messaging.

 

Q&A With Advertiser Perceptions: How Agencies View Programmatic Advertising

Kevin Mannion and Justin Fromm of Advertiser Perceptions reveal the trends in programmatic advertising from the company’s latest studies.

 

Consumer Data Privacy and Protection in the Addressable TV Landscape

It’s essential for TV advertisers and station groups to understand and assume responsibility for consumer data privacy and protection.

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