Posts Tagged ‘programmatic tv’

 

Google Fiber and Programmatic TV: Round Two

Google is returning to programmatic TV after an unsuccessful attempt at selling inventory from 2008 to 2012. Will it do any better this time around?

 

Programmatic TV Advertising: The Right Fit for Advanced TV

Two-thirds of advertisers and agencies believe that programmatic TV advertising will account for more than half of TV buying within three to five years.

 

For Local Brands Making Big Buys, It’s All About the Swing

Local brands attempting to compete on a national level will want to keep these important lessons on execution and follow-through in mind.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

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