Posts Tagged ‘programmatic tv’

 

Consumer Data Privacy and Protection in the Addressable TV Landscape

It’s essential for TV advertisers and station groups to understand and assume responsibility for consumer data privacy and protection.

 

Artificial Intelligence in Local TV: What Role Will It Play and What Will It Look Like?

Buyers and sellers have much in store as the role of artificial intelligence in local TV expands.

 

Lessons From Native Advertising and Branded Content: What Local TV Can Learn

Lessons from native advertising and branded content at the ARF’s NativexScience conference, and the value that TV brings to the equation.

 

TV Advertising Jobs: How Executives, Buyers and Engineers Can Stay Marketable

New technology and programmatic buying are transforming TV advertising jobs. What skills do sales executives and engineers need now?

 

Supply and Demand for TV Ads: Past, Present and Future

Over time, strong demand for TV ads has kept pricing from crashing even as supply has increased again and again. Now, supply and demand are again in flux.

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