Posts Tagged ‘programmatic tv’

 

Netflix Programmatic Set to Boost Automated TV Buying in 2018

The Netflix programmatic commitment is on the upswing in 2018, signaling major potential for the automated TV buying industry at large.

 

Time-Shifted TV Ratings: Why Now Is the Time

Time-shifted TV ratings are an essential step toward better measurement as viewing goes multiplatform, particularly in local TV markets. Here’s why.

 

Global Programmatic Advertising Reaches New Heights

With impressive growth on a global scale, what does programmatic advertising mean for media markets around the world?

 

Audience Delivery Is the Next Challenge for Programmatic TV

Less than half the intended audience may see a campaign’s digital impressions. Find out what this means for audience delivery in programmatic TV.

 

Ad Quality: When Digital Glitches Leave Viewers With a Bad Taste

Digital ad channels offer targeting, but they’re also prone to ad quality issues and blocking, which can negate any advantage in audience selection.

arrow_upward