Posts Tagged ‘programmatic tv’

 

Global Programmatic Advertising Reaches New Heights

With impressive growth on a global scale, what does programmatic advertising mean for media markets around the world?

 

Audience Delivery Is the Next Challenge for Programmatic TV

Less than half the intended audience may see a campaign’s digital impressions. Find out what this means for audience delivery in programmatic TV.

 

Ad Quality: When Digital Glitches Leave Viewers With a Bad Taste

Digital ad channels offer targeting, but they’re also prone to ad quality issues and blocking, which can negate any advantage in audience selection.

 

The State of TV Data Measurement: Interview with Videa’s Brad Smith at TV Week 2017

We catch up with Brad Smith, senior vice president at Videa, for an exclusive interview about the current and future state of TV data measurement.

 

Change Management Unveiled: Insights From the Recent TVB Webinar

A recap of key insights and strategies for change management in local TV buying and selling from TVB’s recent webinar, sponsored by Videa.

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