Posts Tagged ‘programmatic tv’

 

The State of TV Data Measurement: Interview with Videa’s Brad Smith at TV Week 2017

We catch up with Brad Smith, senior vice president at Videa, for an exclusive interview about the current and future state of TV data measurement.

 

Change Management Unveiled: Insights From the Recent TVB Webinar

A recap of key insights and strategies for change management in local TV buying and selling from TVB’s recent webinar, sponsored by Videa.

 

Streaming Gets Hype—but Linear Broadcast Gets Views

Streaming and cable shows may have prestige, but relatively few watch them. Linear broadcast TV continues to offer advertisers huge audiences and reach.

 

What’s Keeping Addressable Television From the Local Level?

Addressable television is growing, but why isn’t it scaling up faster? And what can local TV sellers do to accommodate the trend?

 

TV Ad Tech’s Self-Service Opportunities—and Advantages

Self-service TV ad tech is designed to appeal to the needs of media buyers and facilitate the relationships inherent in TV advertising.

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