Posts Tagged ‘Psychographics’

 

Exploring Diversity in Audience Segmentation at the 2018 Multicultural TV Summit

Here are some insights on the rapidly approaching future of audience segmentation from the 2018 Multicultural TV Summit.

 

Why Telenovelas Are Dreamy Advertising Buys

The high drama of telenovelas is known for drawing in viewers. But this same drama can make for some great advertising buys as well.

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