Posts Tagged ‘rentrak’

 

The Digital Video Ratings Battle: Nielsen vs. comScore

Nielsen and comScore are gearing up for the ultimate cross-screen battle, and both platforms can now measure and report on linear TV and digital video.

 

The Television Ratings Game: What Is Right for You?

Television ratings are not what they used to be. The data boom has buyers looking for broader, more layered, and more in-depth data on their audiences.

 

Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

With a growing number of choices for viewing content, total audience measurement must reach across platforms to determine multi-channel marketing success.

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