Posts Tagged ‘ROI’

 

Do We Really Need Blockchain in Media?

Blockchain in media can be used in attribution to gauge ROI. Its lofty promise is sure to change the buy-and-sell dynamic.

 

Why Advertising on Broadcast TV Is Still Powering Your ROI

Despite the warnings of the more digitally minded, advertising on broadcast TV is still going strong, providing solid content and huge audiences.

 

2017 Kentucky Derby: Hats Off to Sponsors

The 2017 Kentucky Derby is slated to see a wide range of consumer brands signing on as sponsors, including longtime leading sponsor Yum! brands.

 

How to Keep Your Clients Happy, Part 4: Optimization and Communication

Focusing on optimization, agility, and client communications this year won’t just set you up for success—it’ll keep your clients happy, too.

 

24-Hour TV Advertising: Finding the Right Place and the Right Time for Your Campaign

The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.

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