Posts Tagged ‘ROI’


2017 Kentucky Derby: Hats Off to Sponsors

The 2017 Kentucky Derby is slated to see a wide range of consumer brands signing on as sponsors, including longtime leading sponsor Yum! brands.


How to Keep Your Clients Happy, Part 4: Optimization and Communication

Focusing on optimization, agility, and client communications this year won’t just set you up for success—it’ll keep your clients happy, too.


24-Hour TV Advertising: Finding the Right Place and the Right Time for Your Campaign

The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.


TV Will Boost Your Social ROI

Research is showing television ads can drive social engagement (and social ROI), but marketers have to know how to effectively incorporate the two.


Sell Side Performance and How Programmatic Can Clarify Your ROI

It’s up to the sell side of advertising to prove ROI on ads. Programmatic TV can help local station groups make their case to demanding clients.