Posts Tagged ‘Roku’

 

How OTT Advertising Will Impact Viewing Habits—and Local TV

Should local TV buyers and sellers worry about the growing use of OTT? Maybe, but advances in technology make local TV competitive with OTT advertising.

 

Connected TV Goes Prime Time: Insights From AdWeek’s Webinar

Connected TV has soared in popularity over the last few years. The Trade Desk, Freewheel, and Spark Foundry discuss its recent impact on advertising.

 

Long Live TV: The Set-Top Box Heads to the Cloud

With the rise of cloud-based DVR services, the set-top box may soon be a relic of the past. But the additional data might prove a huge boon for advertisers

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