Posts Tagged ‘scatter market’


How Media Buyers Can Navigate This Pricey Scatter Market

Placing certain buys will require some finessing, which is good news for media buyers looking to hone their negotiating skills.


2016: Return of the Upfronts?

For the past two years, a soft TV market has predicted the demise of the cable network upfronts. But the upfronts are proving resilient.