Posts Tagged ‘set-top box’

 

Local TV Data Targeting: Technology, Quality, and Scalability

Buyers and sellers have lived without local TV data targeting forever—but this is changing with the arrival of ATSC 3.0. So, what is the blueprint now?

 

How Audience Suppression Dials Up Local TV Ad Efficiency

Audience suppression means targeting specific people or homes to not receive specific ads—but how can local TV buyers and sellers take advantage?

 

Going Paperless: Nielsen Measurement Expands Automated Data Collection

Nielsen measurement took a leap forward, announcing it will install nearly 15,000 TV meters to replace diary measurement in 140 markets by mid-2018.

 

Keeping Up With Time-Shifted TV at the Local Level

What local TV advertisers should know about time-shifted TV, including cloud DVRs, TiVo, disabled fast forwarding for streaming VOD, and traditional DVRs.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

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