Posts Tagged ‘set-top box’

 

Going Paperless: Nielsen Measurement Expands Automated Data Collection

Nielsen measurement took a leap forward, announcing it will install nearly 15,000 TV meters to replace diary measurement in 140 markets by mid-2018.

 

Keeping Up With Time-Shifted TV at the Local Level

What local TV advertisers should know about time-shifted TV, including cloud DVRs, TiVo, disabled fast forwarding for streaming VOD, and traditional DVRs.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Long Live TV: The Set-Top Box Heads to the Cloud

With the rise of cloud-based DVR services, the set-top box may soon be a relic of the past. But the additional data might prove a huge boon for advertisers

 

Are Interactive TV Ads Coming to a TV Near You?

Interactive TV ads have come to the UK’s Channel 4. The growing number of set-top boxes bodes well for this new format, which hasn’t done well in the past.

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