Posts Tagged ‘set-top box’

 

How Audience Suppression Dials Up Local TV Ad Efficiency

Audience suppression means targeting specific people or homes to not receive specific ads—but how can local TV buyers and sellers take advantage?

 

Going Paperless: Nielsen Measurement Expands Automated Data Collection

Nielsen measurement took a leap forward, announcing it will install nearly 15,000 TV meters to replace diary measurement in 140 markets by mid-2018.

 

Keeping Up With Time-Shifted TV at the Local Level

What local TV advertisers should know about time-shifted TV, including cloud DVRs, TiVo, disabled fast forwarding for streaming VOD, and traditional DVRs.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Long Live TV: The Set-Top Box Heads to the Cloud

With the rise of cloud-based DVR services, the set-top box may soon be a relic of the past. But the additional data might prove a huge boon for advertisers

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