Posts Tagged ‘smart tv’

 

Smart Broadcast Leverages Connected TVs and Local Programming

Local TV stations can use Smart Broadcast to harness digital data with must-watch local programming

 

The Value of a Target Audience: How Broadcasters Can Get Advertisers on Board

Programmatic TV promises a data-driven, targeted approach to viewers. Here’s what broadcasters can share with advertisers when pitching a target audience.

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