Posts Tagged ‘social media’

 

Cross Promotion on TV, Courtesy of Dresses and … Cupcakes?

Brands are learning how to leverage the power of cross promotion on TV thanks to creative efforts by shows like DC Cupcakes and Say Yes to the Dress.

 

Why Telenovelas Are Dreamy Advertising Buys

The high drama of telenovelas is known for drawing in viewers. But this same drama can make for some great advertising buys as well.

 

4 Reasons We Love Local Media (and You Should Too)

Local media has a certain charm that makes it an attractive outlet for advertising—and, thanks to automated buying, it offers better targeting.

 

The Big Game Ads That Score Local Touchdowns

Ads during the big game are as eagerly anticipated as is the game itself. Which ads worked best in 2016, and what strategies should work best this year?

 

TV Will Boost Your Social ROI

Research is showing television ads can drive social engagement (and social ROI), but marketers have to know how to effectively incorporate the two.

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