Posts Tagged ‘social media’

 

Brand Integrity in the Wake of Charlottesville: How to Respond?

Brand integrity is a growing concern in light of current events like the tragedy in Charlottesville, Virginia. So, how can brands effectively respond?

 

5 Reasons to Anchor Omnichannel Campaigns With TV

Even in 2017, TV-centric omnichannel campaigns work best for advertisers in search of the greatest overall lift. Here are five reasons why.

 

Cross Promotion on TV, Courtesy of Dresses and … Cupcakes?

Brands are learning how to leverage the power of cross promotion on TV thanks to creative efforts by shows like DC Cupcakes and Say Yes to the Dress.

 

Why Telenovelas Are Dreamy Advertising Buys

The high drama of telenovelas is known for drawing in viewers. But this same drama can make for some great advertising buys as well.

 

4 Reasons We Love Local Media (and You Should Too)

Local media has a certain charm that makes it an attractive outlet for advertising—and, thanks to automated buying, it offers better targeting.

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