Posts Tagged ‘social media’

 

When Agencies Predict the Ad Market: MediaPost’s Outfront Forum

At the recent Outfront Forum, agencies predicted where the advertising market is headed—now and in five years.

 

Fake News on Social Media Prompting Advertisers to Reconsider

Online, on the radio, on your TV—stories of fake news on social media abound. Now, advertisers are beginning to question their online ad spend.

 

Brand Integrity in the Wake of Charlottesville: How to Respond?

Brand integrity is a growing concern in light of current events like the tragedy in Charlottesville, Virginia. So, how can brands effectively respond?

 

5 Reasons to Anchor Omnichannel Campaigns With TV

Even in 2017, TV-centric omnichannel campaigns work best for advertisers in search of the greatest overall lift. Here are five reasons why.

 

Cross Promotion on TV, Courtesy of Dresses and … Cupcakes?

Brands are learning how to leverage the power of cross promotion on TV thanks to creative efforts by shows like DC Cupcakes and Say Yes to the Dress.

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