Posts Tagged ‘stations’

 

Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

 

Leadership-Hiring Strategies for TV Industry Change Management

As the TV industry changes, so should leadership-hiring strategies. Here’s how to ensure new hires are the right fit.

 

America’s Podcast Boom Is On: Should Local TV Stations Invest?

America’s podcast boom is real—and it looks like it will only continue. Here’s what local TV stations need to consider before diving in.

 

Automated Content Recognition (ACR) Part 1: What Is It?

Automated Content Recognition (ACR) reveals whether an ad was on screen for specific viewers, which will help local TV sellers and buyers value ad buys.

 

How Will ATSC 3.0 Impact Local Television?

ATSC 3.0, which promises advancements that will enable interactivity on-demand for over-the-air local television, has been described as a game-changer.

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