Posts Tagged ‘streaming’

 

How Beneficial Is an OTT Platform for Content Owners Like Disney?

The line between traditional media and over-the-top (OTT) platform streaming is blurring. But what’s in the OTT game for content owners like Disney?

 

How Will Measuring Netflix Influence TV Campaigns?

Nielsen is launching a new service with the goal of measuring Netflix audiences across connected devices. How could this impact TV ad campaigns?

 

How Audio Ads Play a Role in the Marketing Remix

Think audio ads are a fixture of past generations? Think again. Programmatic audio makes a valuable addition to any omnichannel marketing campaign.

 

Cross-Platform Program Search Can Put Local TV Front and Center

With the rise of streaming video services and cord-cutting, there’s no cross-platform program search for TV. But local TV can help address this.

 

Emmys 2017: Diversity and Other TV Advertiser Takeaways

This year’s Emmys marked a turning point in television, seeing more diverse winners, a shift in tone, and the large presence of streaming content.

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