Posts Tagged ‘streaming’

 

“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?

 

Advertising on Streaming Services Proves the Commercial Still Reigns

Even as the TV industry changes, certain elements stay the same. Advertising on streaming services shows how ads remain relevant, regardless of platform.

 

The Value of Traditional TV in a World of Binge Watching

Think binge watching is the future? Week-to-week traditional TV still has value for viewers and for advertisers.

 

Does Cutting Back on TV Ads Equal Cutting Back on Ad Revenue?

Some networks are pledging to reduce TV ads by up to 40 percent. What will this mean for advertisers and for ad revenue?

 

TV Viewing Audience: Industry Change Is All Good

The TV viewing audience doesn’t differentiate between OTT, VOD, and broadcast, but it’s open to advertising. What can broadcast learn from online?

arrow_upward