Posts Tagged ‘streaming’

 

The T-Mobile Acquisition of Layer3 TV, Net Neutrality—and TV at Large

Another week, another company adds television to its interests. What does the T-Mobile acquisition of Layer3 TV mean for the broadcast industry?

 

America’s Podcast Boom Is On: Should Local TV Stations Invest?

America’s podcast boom is real—and it looks like it will only continue. Here’s what local TV stations need to consider before diving in.

 

How OTT Advertising Will Impact Viewing Habits—and Local TV

Should local TV buyers and sellers worry about the growing use of OTT? Maybe, but advances in technology make local TV competitive with OTT advertising.

 

How Beneficial Is an OTT Platform for Content Owners Like Disney?

The line between traditional media and over-the-top (OTT) platform streaming is blurring. But what’s in the OTT game for content owners like Disney?

 

How Will Measuring Netflix Influence TV Campaigns?

Nielsen is launching a new service with the goal of measuring Netflix audiences across connected devices. How could this impact TV ad campaigns?

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