Posts Tagged ‘streaming’

 

The Value of Traditional TV in a World of Binge Watching

Think binge watching is the future? Week-to-week traditional TV still has value for viewers and for advertisers.

 

Does Cutting Back on TV Ads Equal Cutting Back on Ad Revenue?

Some networks are pledging to reduce TV ads by up to 40 percent. What will this mean for advertisers and for ad revenue?

 

TV Viewing Audience: Industry Change Is All Good

The TV viewing audience doesn’t differentiate between OTT, VOD, and broadcast, but it’s open to advertising. What can broadcast learn from online?

 

What Sinclair’s Live TV Streaming Service Means for the Industry

Sinclair Broadcast Group’s live TV streaming service could be a game changer for other local broadcast networks.

 

The T-Mobile Acquisition of Layer3 TV, Net Neutrality—and TV at Large

Another week, another company adds television to its interests. What does the T-Mobile acquisition of Layer3 TV mean for the broadcast industry?

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