Posts Tagged ‘super bowl’

 

Live Commercials Work—Sometimes

Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?

 

Valentine’s Day Advertising’s Yearly Date With TV

Brands from every industry can use Valentine’s Day advertising on TV to reach everyone from confirmed bachelors to the happily married.

 

The Big Game Ads That Score Local Touchdowns

Ads during the big game are as eagerly anticipated as is the game itself. Which ads worked best in 2016, and what strategies should work best this year?

 

Long-Form Advertising Attempts to Thwart Ad Skippers

Long-form advertising is making a comeback in 2016’s fractured media environment.

 

Live TV: Prime Opportunity for Advertisers

GE spends most of its TV budget on live programming. Find out why live TV delivers ad effectiveness and how programmatic could improve it.

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