Posts Tagged ‘super bowl’


Long-Form Advertising Attempts to Thwart Ad Skippers

Long-form advertising is making a comeback in 2016’s fractured media environment.


Live TV: Prime Opportunity for Advertisers

GE spends most of its TV budget on live programming. Find out why live TV delivers ad effectiveness and how programmatic could improve it.


Deathwish Coffee’s Thirty-Second Spot: Short Ads Still Pack Punch

The power of good television advertising and the importance of an integrated approach proves the thirty-second spot is far from dead.


Broadcast TV or Cable: Who Gets a Touchdown on Viewers?

This year’s numbers show broadcast TV is still the big winner against cable TV during football season.


The Game Behind Super Bowl Ads

Audience engagement, and people wanting to be connected to tradition, make Super Bowl ads effective. But, there are also big payouts for brands.