Posts Tagged ‘supply-side platform’

 

4 Sell-Side Strategies to Successfully Manage Change

As TV buying goes automated, sell-side workplaces must adapt. We discuss four strategies to help stations and station groups manage change.

 

The Puzzle of Automated TV: Where Does Data Fit In?

National TV might still lack the data of streaming platforms. But data is only a small piece of the automated TV buying puzzle.

 

Private Marketplace, SSPs and DSPs: A Streamlined Process

Demand- and supply-side platforms work together in a private marketplace for selling programmatic TV. Here’s how they refine the bidding process.

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