Posts Tagged ‘tablet’

 

Media Fragmentation: Programmatic Brings TV Advertising to the Digital World of TV Everywhere

Media fragmentation is a growing reality for advertisers as viewers increasingly choose handheld devices. Programmatic TV helps bridge the digital ad gap.

 

What Does the Second Screen Mean for Media Planners?

The second screen is the supplement to a primary experience—and proof that our screens have become an essential part of our daily lives.

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