Posts Tagged ‘targeting’


Live TV Sports: MLB Postseason Hits Ratings out of the Park

Live TV sports can be an advertiser’s dream, and postseason baseball is no exception.


Verizon Acquisition of Yahoo Gives Telco a Programmatic Trifecta

Verizon acquisition of Yahoo added to prior purchase of AOL will give telco a strong presence in mobile video and advertising.


Avoiding the Walled Garden of Data and Measurement Tools in Television

Are we risking the creation of a data walled garden in TV media measurement?


Content Targeting for Greater Consumer Attention

Better content targeting results from enhancements in measurement, accumulation, and refinement of big datasets.