Posts Tagged ‘targeting’

 

Live TV Sports: MLB Postseason Hits Ratings out of the Park

Live TV sports can be an advertiser’s dream, and postseason baseball is no exception.

 

Verizon Acquisition of Yahoo Gives Telco a Programmatic Trifecta

Verizon acquisition of Yahoo added to prior purchase of AOL will give telco a strong presence in mobile video and advertising.

 

Avoiding the Walled Garden of Data and Measurement Tools in Television

Are we risking the creation of a data walled garden in TV media measurement?

 

Content Targeting for Greater Consumer Attention

Better content targeting results from enhancements in measurement, accumulation, and refinement of big datasets.

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