Posts Tagged ‘technology’


Executing a Change Management Approach in Media

What’s the best way to employ a change management approach in media and still ensure future business growth?


Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?


Content Targeting for Greater Consumer Attention

Better content targeting results from enhancements in measurement, accumulation, and refinement of big datasets.