Posts Tagged ‘television advertising’

 

Advanced TV Makes A Splash at AdWeek NY

One thing about the television industry: if there’s a more complicated way to explain something, we’ll find it. Hence terms like “MVPD” (multichannel video platform distributor) instead of “pay TV provider” or vMVPD (virtual multichannel video platform distributor) instead of “digital pay TV provider.” So, it was no surprise that the television events at Advertising […]

 

The Value of Television: Advertising Week Wrap-up

To quote the erudite Hannibal Lecter, “we covet most what we see every day.” And that’s television. At Advertising Week in New York earlier this month, we frequently heard from folks in the digital media space about how they were creating mass quantities of impressions at increasingly lower costs. “Racing to the bottom,” somebody said […]

 

Multitouch Attribution Is Changing the Way We Think About Television

Multitouch attribution is very much on the minds of everyone in the television industry these days, so it’s no surprise that it was one of the hot topics at the TVB Forward conference held in New York City this month.  Data+Math founder John Hoctor offered a solid explanation of what it is that companies like […]

 

Private Marketplace, SSPs and DSPs: A Streamlined Process

Demand- and supply-side platforms work together in a private marketplace for selling programmatic TV. Here’s how they refine the bidding process.

 

Star Wars Marketing: The Force Awakens the Power of TV Advertising

The Star Wars marketing machine came out in full force for the new movie with millions spent on TV advertising by Disney and a multitude of partners.

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