Posts Tagged ‘television advertising’

 

Private Marketplace, SSPs and DSPs: A Streamlined Process

Demand- and supply-side platforms work together in a private marketplace for selling programmatic TV. Here’s how they refine the bidding process.

 

Star Wars Marketing: The Force Awakens the Power of TV Advertising

The Star Wars marketing machine came out in full force for the new movie with millions spent on TV advertising by Disney and a multitude of partners.

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