Posts Tagged ‘Television is the New Television’
Target marketing should be quickly replacing age and gender proxy metrics for advertisers and content companies. What needs to be done to facilitate this?
Tags:
CBS,
Charlene Weisler,
Coalition for Innovative Media Measurement,
David Poltrack,
digital media,
Google,
Lisa Gevelber,
media industry,
media measurement,
Michael Wolff,
nielsen,
PHD,
Stacy Deriso,
target marketing,
Television is the New Television,
Turner Broadcasting,
WeislerMedia@yahoo.com