Posts Tagged ‘television’

 

When Shows Have a Network Change, Do Viewers and Advertisers Follow?

Why do shows change networks? And, when there’s a network change, do viewers and advertisers follow the show to the new network?

 

When Does Advertising Influence TV Content?

When does advertising influence TV content? From product placement to plot, today’s brands are finding new ways to influence the content we consume.

 

From Awareness to Action: The Change Leadership Challenge

Seeing the need to change rarely results in people, organizations, or even industries taking action unless a crisis forces them to do so. Blockbuster didn’t offer a DVD-by-mail service until Netflix posed a legitimate danger. Kodak held on to its traditional film business even though it invented digital photography technology and could have dominated a […]

 

Is it Advertising?

If you are reading this, you are probably in the television business. Ask somebody watching “House of Cards” on Netflix on their living room TV, “Are you watching television now?” and they are most likely to say “yes.” Ask the same question to that same person sitting in Starbucks watching “House of Cards” on their mobile […]

 

Creating Compelling Advertisements: Don’t Lose Sight of the Foundational Elements

Today’s advertiser has a litany of roles. But her most important job? Creating compelling advertisements.

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