Posts Tagged ‘television’


Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.


CES 2018: Takeaways for the Television Industry

The dust has settled after the CES 2018 consumer electronics trade show, and trend reports abound. What were the biggest takeaways for TV advertising?


Important Trends for Television From the 2017 TV of Tomorrow Conference

While we’ve seen dramatic new trends for television over the past few years, the technological advancements projected for 2018 are almost unprecedented.


Top 7 Ad Selling Points for Premium TV

What do we really mean by premium TV? For those in the business of selling television, it has many advantages—advantages shared by broadcast.


Advertising Week 2017: Bots, Crowds, and Other Trends

A look at the trends of Advertising Week 2017, from the latest tech to the continuing deluge of data to the challenge of attribution.