Posts Tagged ‘television’

 

Advertising Week 2017: Bots, Crowds, and Other Trends

A look at the trends of Advertising Week 2017, from the latest tech to the continuing deluge of data to the challenge of attribution.

 

Emmys 2017: Diversity and Other TV Advertiser Takeaways

This year’s Emmys marked a turning point in television, seeing more diverse winners, a shift in tone, and the large presence of streaming content.

 

Television Measurement in the Purchase Funnel: TVB Study Highlights

Television measurement is still a key component of successful advertising throughout the sales funnel, from awareness through intent and purchase.

 

Why Emotional Storytelling Will Allow TV to Thrive

Effective advertising hinges on emotional storytelling, and it’s often more difficult for advertisers to connect over digital news feeds than through TV.

 

TV Takes a Stance: Emmy Nominations for Outstanding Commercial

This year’s Emmy nominations for Outstanding Commerical take a decided turn for the social, including commentary on the past year’s biggest events.

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