Posts Tagged ‘tv ad buying’


How Does Programmatic Buying Work? It’s Time to Figure It Out

How does programmatic buying work? If they haven’t already, media buyers will need to figure that out in 2016.


Supercharge Ad Buys Using Audience Segments

Broadcasters can now vastly supercharge any ad buy with audience segment data, offering more value to advertisers and increasing their own inventory values


Programmatic Ad Buying Starts With Gathering Your Best Data

Data is the cornerstone of programmatic ad buying, enabling brands to make smarter TV purchasing decisions.


Automated TV Buying: What Broadcasters Should Know

Automated TV buying has the potential to change the tides of current advertising trends, and set broadcasters up for a much brighter future.