Posts Tagged ‘tv ad buying’

 

Hard Truths – Join the TV Media Movement

At the recent 2019 4A’s Decisions 20/20 conference, Nick Brien, CEO of Dentsu Aegis Network Americas, cried out the hard truths agencies must face in order to evolve as an industry. So, what were those hard truths? Too slow to change Too incremental with legacy structures Legacy mentalities Legacy behaviors Legacy relationships Amid the digital […]

 

Transforming TV Advertising Buying – Educating the Brand

There is a never-ending stream of information on cord cutting, subscriber loss, audience loss by media providers and consumer viewing behaviors rapidly changing. What is often missed is where the brand managers who own the media dollars are in their transition to understanding this change. I sympathize as it’s all a bit confusing, especially if […]

 

Digital Disruption and TV Media Buying – What Brands Need

I recently wrote an article about digital transformation and the 6D’s. My argument was that we are still at the disruption phase of the cycle. In North America the TV ad business is a $70 billion market , representing approximately 50% of total media spend. Approximately 5% of that is digitally bought and as OTT […]

 

How Does Programmatic Buying Work? It’s Time to Figure It Out

How does programmatic buying work? If they haven’t already, media buyers will need to figure that out in 2016.

 

Supercharge Ad Buys Using Audience Segments

Broadcasters can now vastly supercharge any ad buy with audience segment data, offering more value to advertisers and increasing their own inventory values

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