Posts Tagged ‘tv advertising trends’

 

The One Second TV Spot

I’ve been paying attention to short-form television ads. REALLY short-form television ads. ONE SECOND television ads. I published a piece on LinkedIn about it, here. It started with a conversation at Advertising Week in New York in early October. The good people at Videa asked me to attend, learn and contribute. We are now seeing research on the […]

 

TV Advertising Trends: Four Reasons Why Programmatic or Automated TV Inventory Buying Is the Future

Four reasons why programmatic sale of television inventory is the future of advertising, and not just one of many TV advertising trends.

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