Posts Tagged ‘TV advertising’

 

The One Second TV Spot

I’ve been paying attention to short-form television ads. REALLY short-form television ads. ONE SECOND television ads. I published a piece on LinkedIn about it, here. It started with a conversation at Advertising Week in New York in early October. The good people at Videa asked me to attend, learn and contribute. We are now seeing research on the […]

 

Multitouch Attribution Is Changing the Way We Think About Television

Multitouch attribution is very much on the minds of everyone in the television industry these days, so it’s no surprise that it was one of the hot topics at the TVB Forward conference held in New York City this month.  Data+Math founder John Hoctor offered a solid explanation of what it is that companies like […]

 

Advertising to Kids Gets More Complicated

Advertising to kids has changed in the digital age. Now there are more options for parents and advertisers.

 

Live TV: Prime Opportunity for Advertisers

GE spends most of its TV budget on live programming. Find out why live TV delivers ad effectiveness and how programmatic could improve it.

 

2016: Return of the Upfronts?

For the past two years, a soft TV market has predicted the demise of the cable network upfronts. But the upfronts are proving resilient.

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