Posts Tagged ‘TV Ratings’

 

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points (GRPs) are a standard television measurement. How will they evolve along with the media industry?

 

Late-Night Show Ratings Reveal Complex Relationship With Politics

Late-night show ratings are not as simple as whether a host is political or not. Here’s why.

 

When Shows Have a Network Change, Do Viewers and Advertisers Follow?

Why do shows change networks? And, when there’s a network change, do viewers and advertisers follow the show to the new network?

 

Popular Opinion and TV Network Decisions: Should Execs Chase the Money or the Public’s Good Graces?

TV network decisions are occupying more of the public eye than ever. Audiences are reacting to the decisions via social media, but how important is that?

 

TV Audience Measurement: Takeaways from ARF’s AudiencexScience 2018

Industry players weigh in on the challenges of standardizing TV audience measurement, especially across platforms, at the 2018 AudiencexScience conference.

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