Posts Tagged ‘TV Ratings’

 

Why the NBA Playoff Ratings Aren’t a Slam Dunk

The NBA playoff ratings may be down, but that’s likely a blip in the league’s long-term trajectory as it courts an international audience.

 

Reality TV Ad Space: The Real Star of the Show

Purchasing reality TV ad space may be a great investment, as prices fall while viewers keep reality shows in top 10 lists.

 

Summer TV Ratings Are No Reason to Panic

The hard, inescapable truth: summer TV ratings are not so hot. But with the right planning, advertisers can still reach audiences.

 

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points (GRPs) are a standard television measurement. How will they evolve along with the media industry?

 

Late-Night Show Ratings Reveal Complex Relationship With Politics

Late-night show ratings are not as simple as whether a host is political or not. Here’s why.

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