Posts Tagged ‘TV Ratings’

 

How Will Measuring Netflix Influence TV Campaigns?

Nielsen is launching a new service with the goal of measuring Netflix audiences across connected devices. How could this impact TV ad campaigns?

 

Finding the Value of Live Sports in 2017—and Beyond

Although live sports ratings have been in decline year over year, they could still offer excellent value for advertisers looking to reach mass audiences.

 

Will One TV Data Metric Emerge to Rule Them All?

As omnichannel content consumption grows, marketers are looking for TV data that’s consistent with data from the buys they place in digital.

 

Will NFL Ratings Continue to Lose Ground?

Will NFL ratings continue to fall in the 2017-2018 season? And whether or not they do, how can TV advertisers position themselves accordingly?

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

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