Posts Tagged ‘TV Ratings’

 

Cross-Platform TV Measurement, the Holy Grail of Local TV

The holy grail of cross-platform TV measurement is changing with the influence of technologies, viewing habits, and big-data platforms.

 

Time-Shifted TV Ratings: Why Now Is the Time

Time-shifted TV ratings are an essential step toward better measurement as viewing goes multiplatform, particularly in local TV markets. Here’s why.

 

How Will Measuring Netflix Influence TV Campaigns?

Nielsen is launching a new service with the goal of measuring Netflix audiences across connected devices. How could this impact TV ad campaigns?

 

Finding the Value of Live Sports in 2017—and Beyond

Although live sports ratings have been in decline year over year, they could still offer excellent value for advertisers looking to reach mass audiences.

 

Will One TV Data Metric Emerge to Rule Them All?

As omnichannel content consumption grows, marketers are looking for TV data that’s consistent with data from the buys they place in digital.

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