Posts Tagged ‘Twitter’

 

Live Local TV News: Twitter’s Counterpunch to Fake News

To counter the tweetstorm around the Parkland shooting, Twitter ran a concurrent local TV news feed to show what was really happening. What can we learn?

 

When Standing by Brand Values Means . . . Sean Hannity and K-Cups?

Brand values have never been more central to a consumer than they are now, and brands have been among the first to be expected to react to recent scandals.

 

Brand Integrity in the Wake of Charlottesville: How to Respond?

Brand integrity is a growing concern in light of current events like the tragedy in Charlottesville, Virginia. So, how can brands effectively respond?

 

A Brand Blacklist Isn’t Always a Black-and-White Issue

How will brands deal with ad safety issues as TV ad buying becomes automated? Is a blacklist the right solution?

 

TV Will Boost Your Social ROI

Research is showing television ads can drive social engagement (and social ROI), but marketers have to know how to effectively incorporate the two.

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