Posts Tagged ‘upfronts’

 

When Agencies Predict the Ad Market: MediaPost’s Outfront Forum

At the recent Outfront Forum, agencies predicted where the advertising market is headed—now and in five years.

 

Upfronts 2018: Fewer Options Than Ever

As we move into the upfronts 2018 selling season, there are trends afoot that could have major implications for those brands seeking TV inventory.

 

Where Did the Ad Spend Go? Local TV Buying From a 2017 Upfront Perspective

Reviewing the 2017 national TV upfronts can provide us a deeper understanding of how the local TV buying space is changing.

 

Upfronts 2017: Safety for the Road Ahead

The 2017 upfronts have come and gone, and a few trends were noticeable throughout many of the networks’ presentations. Here are our key takeaways.

 

Upfronts 2017: Data, Data, Data

Upfronts of the past few years have focused heavily on data, and 2017 is set to continue the trend. This is good news for automated TV buying.

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