Posts Tagged ‘Verizon’

 

Verizon Acquisition of Yahoo Gives Telco a Programmatic Trifecta

Verizon acquisition of Yahoo added to prior purchase of AOL will give telco a strong presence in mobile video and advertising.

 

Star Wars Marketing: The Force Awakens the Power of TV Advertising

The Star Wars marketing machine came out in full force for the new movie with millions spent on TV advertising by Disney and a multitude of partners.

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