Posts Tagged ‘video on demand’

 

What Is the Future of Pay TV?

Pay TV, or TV programming paid for by the show or the month, is struggling to keep subscribers. What does this mean for TV advertisers?

 

Keeping Up With Time-Shifted TV at the Local Level

What local TV advertisers should know about time-shifted TV, including cloud DVRs, TiVo, disabled fast forwarding for streaming VOD, and traditional DVRs.

 

Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

With a growing number of choices for viewing content, total audience measurement must reach across platforms to determine multi-channel marketing success.

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