I’m a Rep: What’s in it for me?

Videa’s goal is to increase the value of broadcast television and the reps bandwidth to sell by:

  • Automating the parts of the sales process that are cumbersome – e.g. facilitating avails and orders, makegoods and posting
  • Helping stations optimize their pricing using data and analytics – keeping inventory from being undervalued and reducing makegoods

Videa isn’t based on a bidding model (RTB) selling remnant, last minute and cheap inventory. Our commitment to TV is to thoughtfully automate cumbersome sales processes, build technology that supports the people within the industry and maximize the value of television.

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