What is “normalized” traffic?

We understand it’s common for broadcast groups to have different traffic systems, and historical data can be difficult to analyze since it requires significant cleaning, can span multiple source systems or be difficult to access after a system upgrade.

Videa’s technology collects, transforms, and processes up to four years of historical traffic data – regardless of multiple traffic systems across station groups.

  • We securely pull in four years of historical traffic data, using TVB and BXF standards to facilitate usage.
  • We then “smooth” the data by removing noise, seasonality, specials and anything out of the ordinary the station ran in order to find a pattern, allowing us to see the TV viewer numbers with more granularity.
  • Once the pattern is established, seasonality is added back in and fed into the Videa Inventory Management System.

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