Why is the industry changing?

The way spot TV has been bought and sold hasn’t changed for 50 years.  In a technology-driven era and a culture that demands increased efficiency, it’s only natural we demand efficiency with our own industry’s systems and processes.

Buyers need to eliminate some of the time-killers like redundant manual processes and the volume of negotiations and makegoods while still maximizing a client’s investment.

Sellers need a simplified sales process and order transparency without relinquishing full control of their pricing. Manual ratings research and worry over revenue projections take time away from what sellers should be doing… selling.

Videa makes it easier to buy and sell full schedule TV advertising.

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